Salomon Moves To Category Dedicated Sales Teams in US. New Agencies Focused On Scaling Salomon’s Footwear, Apparel & Gear Business

Salomon has announced a strategic business change within the North American organization to support its accelerated growth focused on footwear, apparel, and gear with the addition of softgoods-specific sales teams. Previously, sales agencies serviced all Salomon sports categories across both hardgoods and softgoods. This new dedicated approach will provide focus in driving expertise and allow the brand to best serve partners and consumers, particularly in the run specialty and outdoor specialty channels.

“As Salomon continues to grow its footwear business, we knew it was essential to have teams dedicated to the category, ensuring we can best serve our wholesale partners and consumers,” said Steve Doolan, Salomon’s President of the Americas.

To support this change, Salomon as appointed brand veteran Lance Taylor to the role of US Business Sales Director, Outdoor and tapped John Meadows, previously of HOKA, to step in as the U.S. Business Sales Director, Run. Together, Taylor and Meadows will oversee the softgoods sales agencies supporting the run & outdoor channels across key accounts and specialty.

“I admire the legacy that Salomon has established in the world of winter sports and trail running,”shared Meadows. “Getting the opportunity to build off that heritage and cement ourselves as a running brand, is exciting. It won’t be easy, but we’re ready to do the work.”

Salomon, a heritage brand in the hiking and trail running footwear categories, expanded its range with the addition of road running products that have caught the attention of run specialty accounts and media with products like the S/LAB Phantasm 2 and the Aero Glide 2.

“Salomon has been a big player in trail running for decades,” shared Thomas Neuberger of Believe in the Run. “Recently, their road product has been making noise with our team. Salomon challenges the status quo and has introduced innovative offerings like the S/Lab Spectur, one of the best new shoes we have tried in 2024. We have loved partnering with Salomon to bring the running community together and share Salomon's vision for the sport through product.”

The addition of softgoods specific sales agencies comes as the brand enters the Spring/Summer ’25 selling season. The nine new agencies will oversee territory sales across the following regions:

• Snowden & Co – WEST COAST
• Cordillera Sales – ROCKIES
• South Back Sales – PNW
• K.S.I – NORTH CENTRAL
• Ekiden – SOUTH CENTRAL
• Vert Outdoors – NORTHEAST
• JAL & Associates - SOUTHEAST

Having a dedicated sales and field marketing presence across the U.S. will continue to be a long-term focus for the brand as it aims for significant grow over the next five years within its run categories.

"We're excited to see Salomon put the same energy into run specialty as they have in the other channels that they've dominated,” shared Pam Hess, Owner of The Loop in Austin, TX. “With their momentum in sportstyle, their athletes performing in trail, plus the strong internal team they've assembled for run, we're excited for what's ahead. No doubt, they're taking all the right approaches."