Stockli USA Appoints Max Wingard As North American Race And Promotions Manager

Stöckli USA is pleased to announce the appointment of Max Wingard as the new North American Race and Promotions Manager. Max roots in the industry run deep, hailing from Truckee, CA where he grew up in a family deeply ingrained in the world of skiing, with both of his parents serving as long-time industry sales representatives.

Max brings to the table a rich history in ski racing, starting his journey at Palisades Tahoe during his junior career and later excelling at Colby Sawyer College, where he stood out as both an alpine skier and baseball player.

Prior to joining Stöckli, Max worked as a Regional Promotional Assistant for Marker/Dalbello/Völkl, serving the intermountain region. His move to Stöckli brings him to Vermont where he will be focusing on expanding and enhancing the current race program, building on the successes of World Cup two-time overall champ, Marco Odermatt and US National SL Champ, Lila Lapanja. 

“Max has already played a vital role in fostering the growth of our race community through his work last winter and at Mount Hood this summer”, noted George Couperthwait, President, Stöckli USA. “His boundless enthusiasm and deep passion for both the brand and the sport are truly commendable.” 

Max is looking forward to collaborating with clubs and retailers across the US and Canada to bring the exceptional quality of Stöckli to aspiring racers of all ages.

Stöckli USA extends a warm welcome to Max as he grows within the Stöckli family. For media inquiries or additional information, please contact, Barclay Rappeport, barclay@stockli.co.

Premiere Swiss manufacturer of skis since 1935, Stöckli is headquartered in Malters, Switzerland and is known for its commitment to delivering high quality skis and exceptional performance on snow. With a stable of World Cup athletes, headlined by Marco Odermatt, Stöckli brings Swiss precision and perfection to the ski market.