REI CO-OP Welcomes Guillaume Ledieu As New Vice President Of Foundation Technology

Specialty outdoor retailer REI Co-op today announced Guillaume Ledieu has joined the company as vice president of foundation technology. The newly created role is focused on supporting the advancement of REI’s foundational business capabilities to drive operational efficiencies and effectiveness of its end-to-end value chain.

“Guillaume’s experience in helping companies transform will support our foundation team’s effort to continue their excellent work and to scale up to meet our cumulative business needs. This will enable the co-op’s ability to deliver complex, process-oriented change in an increasingly demanding space,” says Dan Shull, REI senior vice president, chief technology officer.

He was most recently vice president, business transformation at McCormick & Company where he led a global business transformation across enterprise functions including finance, order management, end-to-end supply chain, product lifecycle management and master data management. Prior to food manufacturing, he held leadership roles at Glatfelter and Black & Decker.

As a member of REI’s technology leadership, Ledieu will have oversight of the teams responsible for product flow, enterprise systems, technology management for product merchandising, and enterprise and domain architecture. He will also be part of the co-op’s corporate officers.