Andy Lovell Joins Nordica North America As US National Sales Manager

Nordica has appointed Andy Lovell as US national sales manager. Lovell brings a wealth of knowledge to Nordica gained from more than 20 years of work and life in the outdoors. He most recently served as Global Key Accounts Manager for W.L. Gore & Associates, the makers of GORE-TEX, where he successfully led key account management teams that included sales, marketing, engineering, and operations for the varied North American markets Gore serves.

“We are excited to have Andy on the team heading up Nordica sales in the USA. Andy’s passion for the sport and account management experience in sales, marketing, and operations is key in supporting our specialty retail and continuing growth in the USA.” said Sam Beck, Nordica North America's business unit director.

“It’s great to be here with such an experienced team and to represent a strong and storied brand,” said Lovell. “Nordica has experienced tremendous growth in North America the past few years thanks to a world class sales team. Winter is just around the corner, and I’m super excited to get out there to meet and support our great dealers, partners, and consumers.”

Lovell, his wife, and daughter live in Vermont, where they enjoy much of their free time cycling and skiing in the Stowe area.