Feratel: New Card Customer Bregenzerwald & Großes Walsertal

Numerous feratel Card customers start the summer season in May, including the Bregenzerwald & Großes Walsertal regions. There, 1,334 hosts in the 28 communities offer the "Bregenzerwald & Großes Walsertal Guest Card" as a free ticket to numerous mountain experiences. The card allows guests unlimited rides on the mountain railways, environmentally friendly rides on public buses and relaxing hours in the outdoor pools.

While loyalty cards have been in use in retail for over 60 years, they have only gained importance in tourism in recent years. In 2007, feratel launched the NeusiedlerseeCard, the first guest card system that was able to establish itself over the long term. Due to the continuous further development and the extensive know-how from numerous national and international projects, feratel is now the leading provider of guest cards. To date, over 130 card projects have been implemented in 7 countries.

feratel offers all card concepts and materials: whether as an all-inclusive, discount or prepaid model, digitally or printed on a wide variety of carrier materials. feratel relies on innovative technologies and future-oriented solutions and has established itself as an expert for digital guest cards. By developing modern and user-friendly solutions, feratel offers destinations and accommodation providers the opportunity to offer their guests a digital experience while at the same time benefiting from the many advantages of digitization.

One of feratel's main innovations in the area of ​​guest cards is the integration into mobile apps such as digital holiday companions that guests already use on a daily basis. This allows guests to conveniently have their guest card on their smartphone without having to carry additional physical cards with them. In addition, the digital combination of a holiday companion and a guest card offers numerous additional functions, such as personalized offers tailored to the period of stay, interactive maps with sights and events, as well as booking options for activities and services on site.

"The digitization of guest cards is a central topic for the tourism industry and feratel is proud to act as a pioneer and contact person in this area," emphasizes CEO Dr. Markus Schröcksnadel. "Our digital solutions offer destinations and accommodation providers the opportunity to offer their guests a contemporary and comfortable experience that meets the needs of the modern traveler. At the same time, new opportunities are opening up for destinations to retain guests, increase sales and digitize their offers."