Simone Braun Becomes Chief Hospitality Officer (CHO) & Member Of Management Board At Sportbahnen Braunwald

With the newly created CHO position, Sportbahnen Braunwald AG is strengthening the importance of gastronomy and the hotel industry on the mountain. On June 1, 2023, Simone Braun, a proven hostess with many years of experience in gastronomy, the hotel industry and tourism, will move to Braunwald. With her experience and know-how, the native of Braunwald strengthens the new strategy and thus the competencies of the entire company in the field of hospitality.

The Board of Directors of Sportbahnen Braunwald AG (SBAG) has unanimously appointed Simone Braun as the new CHO. The 43-year-old, who lives with her partner in Glarus, is currently responsible for the event and group business at the lintharena.

After graduating from high school in Glarus and completing a pedagogical training, Simi Braun decided wholeheartedly to work in the hospitality sector. After experience in well-known hotels such as the Victoria Jungfrau in Interlaken or the Grand Hotel Bellevue in Gstaad, she attended the Hotel Management School in Zurich and successfully graduated in 2008 with a diploma. Restauratrice/Hoteliere HF from. Among other things, she then hosted the private members' club "Fifa Club

Sonnenberg” before moving back to Glarnerland, where she worked for five years as manager of Munggä Hüttä and deputy catering manager at Sportbahnen Elm.

With the reopening of the Berghotel Mettmen, Simi Braun took over the management of the restaurant and banquets in autumn 2016 and was thus able to reorganize the gastronomy. She knows the special features and challenges of mountain gastronomy and hotels from her own experience.

Richi Bolt, Chairman of the Board of Directors of SBAG since October 2021, is convinced: "With Simi Braun, we have laid the foundation for sustainable development of the gastronomy and hotel industry at the Braunwald sports railways. Your track record in previous positions is impressive. I and the entire board of directors are convinced that the heart and soul of Braunwalder, with her well-founded education and broad professional experience, is ready to successfully develop and manage the gastronomy and hotel industry on the mountain.»

Simi Braun is very much looking forward to the new task: "As a native of Braunwald, I know how important the sports railways are for the destination and future of Braunwald. The successful operation of the gastronomy and hotel industry on the mountain represents an essential pillar for the implementation of the new strategy of the Braunwald sports railways."