Green Light For Digital Transformation Project For Arosa Lenzerheide

The government has pledged a cantonal contribution of CHF 2.13 million to the simple society "aI.digital" for the digital project "Arosa Lenzerheide – Ecosystem (aI.digital)". She speaks the contribution within the framework of the law for the promotion of digital transformation in Graubünden. The project costs for the period 2023 to 2027 are estimated at around 6.5 million Swiss francs.

The simple company consists of Lenzerheide Marketing Support AG, Lenzerheide Bergbahnen AG, Arosa Bergbahnen AG and Arosa Tourismus. All partners have so far invested financial resources in the development and operation of their own digital applications. These various digital isolated solutions basically work, but cannot yet develop their full potential. The networking and linking of existing offers with new offers has so far been impeded due to the different system landscapes. As part of the present project "aI.digital", the focus is therefore on the cross-destination optimization of data and processes. This applies to guests as well as partners such as service providers and communities of the Destination Arosa Lenzerheide. The digital guest experience should facilitate