Breckenridge Distillery Establishes March 31st As National Apres Day

Breckenridge Distillery, the world’s highest craft distillery and one of the most awarded bourbon brands, announces the launch of National Après Day, a new holiday in the U.S., celebrated on March 31st to honor the joy of après ski culture.

Inspired by international après ski culture and celebrated among ski enthusiasts as enjoying time with friends after a day on the slopes, Breckenridge Distillery opens the conversation to share après moments with its new #AprèsAnywhere campaign on National Après Day. The inaugural holiday and campaign invites people around the world to raise a glass to anything they accomplish – whether skiing or not, and with any spirit of their choice, starting with inspiration from the distillery’s portfolio of award-winning products made with Rocky Mountain water from its hometown, and highlighting its beloved Breckenridge Bourbon.

“Bourbon brings people together, and that’s why we love what we do at Breckenridge Distillery,” said Jessie Unruh, director of marketing at Breckenridge Distillery. “This campaign is the epitome of what we’re all about. We love celebrating the rad things our fans do, from the backcountry to the big city, and we hope this spreads the après ski spirit across the country for more memorable moments with Breckenridge bourbon.”

As part of the campaign launch, consumers can enter to win the ultimate #AprèsAnywhere swag bag from Breckenridge Distillery by sharing how and where they après, by posting a photo to Instagram using the #AprèsAnywhere hashtag in the caption. Breckenridge Distillery will pick one lucky winner each month, between March 31, 2023 and August 31, 2023. Winners will be contacted via Instagram direct message from @breckdistillery.