Backcountry To Open New Retail Location At The Grove In Los Angeles

Backcountry, the specialty retailer of premium outdoor gear and apparel, announces plans to open a new brick and mortar store at The Grove in Los Angeles. The Southern California location is slated to open in July and will be one of three new stores for the retailer in 2023, including a location in Palo Alto, California and a Washington, D.C. store, which both opened this spring. The trio of new stores will join an existing fleet of six stores that Backcountry has established over the past two years. With doors open from coast to coast, Backcountry offers the best products and brands in the world, top-rated Gearhead expertise, and an unrivaled customer experience for every outdoor adventure.

“Over the past two years, Backcountry has made significant headway expanding its retail footprint,” says Backcountry CEO, Melanie Cox. “In spring 2021, we opened our first curated retail location directly below Backcountry’s headquarters in Park City, Utah, and now we’re weeks away from opening a door at one of Los Angeles’ most iconic shopping destinations. It’s a privilege to be The Grove’s first outdoor retailer and we look forward to bringing members of the community together through in-store events, off-site group outings, and a shared passion for the outdoors.” 

Backcountry has been a leading outdoor retailer since 1996 when it first established itself as an online business. Backcountry’s venture into brick-and-mortar leverages decades worth of gear expertise and ecommerce data to curate a customized offering for each of its store locations. Backcountry’s store at The Grove will cater to the area’s most popular outdoor activities including hiking, camping, water sports, running and climbing. It will also include a full bike service department for tunings and basic maintenance. The Palo Alto and Washington, D.C. locations follow a similar blueprint, with a staff of highly-trained outdoor experts and a robust, yet tailored product offering that is reflective of their respective regions.

“Enthusiasm for the outdoors continues to grow and we want to meet our consumers both online and in person with our new store fleet,” says Backcountry senior vice president of retail, Chris Purkey. “By this summer, Backcountry will have a total of nine doors open across the country, allowing us to provide a unique and seamless omnichannel experience for our customers, both online and in person. What sets Backcountry apart is its wealth of industry expertise and a renowned group of Gearheads that offer a concierge-level of customer service at every touch point. We’re excited to grow the business in each of our store markets with the goal of getting more people outdoors and connecting them to their passions.”