Iglu Ski Celebrates 25 Years

Following a successful 22/23 season, Iglu Ski round up all that’s new for winter 23/24, in which they celebrate their 25th season!

Celebrating 25 years of ski holidays this Winter

Iglu Ski opened their virtual doors in 1998, making them a stalwart in the ski industry. Withstanding numerous global challenges, Iglu Ski has thrived, and is now the UK’s largest ski travel agency. The key to their success? They remain dynamic and agile, in order to meet skiers’ needs. MD Simon McIntyre says, ‘To reach 25 years is a significant milestone and one we’re proud to have achieved. We can’t wait to innovate and grow to ensure we continue to thrive for the next 25 years and deliver everything a skier needs’. 

Resorts and hotels flagged for sustainability

Iglu Ski have made a firm commitment to help their customers be environmentally aware, by auditing their website to bring a focus to hotels and resorts which are working to reduce carbon emissions. A new green leaf will appear clearly by each resort and hotel who have passed Iglu’s test to be graded as environmentally-friendly. Resorts will be flagged for making a commitment to reduce carbon with an environmental charter; accommodation providers will be flagged for reducing waste and promoting recycling, lowering non-natural energy consumption and supporting local businesses rather than sourcing products from a distance.

Iglu report continued interest from guests in non-flight options to get to the mountains. In order to test possible options, Iglu’s MD, Simon McIntyre, chose to drive an EV from home in the south of England to Val d’Isère in April 2023. 

22/23 Customer Feedback

A revealing end-of-season survey amongst Iglu Ski guests revealed key trends:

• There are definitive factors influencing the choice of a ski holiday such as snow certainty

• Customers are looking for varied ski holidays, not only a week-long package

• North America remains an appealing ski destination

• Brits prefer not to take lessons

It also revealed a keen appetite for skiing post-Covid-19, with many skiers taking two ski trips per season.

See more here.

10 million holidays to be available 

Iglu Ski is the UK’s biggest ski travel agent and, to maintain that position, is adding availability to its website around the clock. During winter 23/24, the number of available holidays will grow from 5 million to 10 million holidays, with the addition of more accommodation in all categories.

New additions to the range offered by Iglu Ski this winter include the destinations of Slovenia and Baqueira-Beret, Spain, along with an increase of short breaks to France, Austria and Switzerland, compared to this time last year. Also new is an increase in chalets, with most of the new chalet properties offered on a catered basis, which will be welcome news to skiers. 

Iglu report high demand for a new buy one, get one free lift pass offer which is available for early bookers to Europe. Terms apply. 

www.igluski.com

Flexible ski holidays

As skiers require more and more detailed tailoring of their trips, Iglu Ski is well positioned to assist with flexible itineraries, for all durations including short breaks, and to offer ‘off-the-beaten-track’ resorts. 

Website Functionality

Searching, booking and completing post-booking administration online with Iglu Ski is simple and straightforward. Fast features include a unique ‘Quick Quote’ function, swiftly summarising every detail of a quote, including full flight details and lift pass and ski hire prices, with the option of receiving all details of the enquiry by email. www.igluski.com

Whole Chalet Search Functionality

In an industry-first Iglu Ski now offer a tick box online to search for those chalets which are wholly available, by party size, making the visibility of what’s available easy and convenient.

Charity Tie-Up Success

For Winter 23/24, Iglu Ski will continue to support the charity Disability Snowsport UK, by offering the chance for skiers to donate at point of sale. So far, £1,000 has been raised, which has enabled hundreds of disabled adults and children to take to the slopes in the UK to build self confidence. This encourages families with various needs to consider booking ski trips in the future.