686 Finds Perfect Fit With Backbone As Agency Of Record

686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services.

“We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is still independent, minority-owned and founder-led,” said Backbone Vice President of Public Relations, Ian Anderson. “We are excited to work with the brand through its next chapter of growth and innovation as it re-imagines snow and technical apparel, and help it become a true four-season performance apparel company.”

Founded in 1992, 686 merged Los Angeles street culture with mountain sport functionality. Recently, 686 introduced all-weather, technical lifestyle apparel to its line. From the mountains to the city streets, 686’s products are trusted by athletes, outdoor enthusiasts and fashion-forward individuals seeking cutting-edge apparel that stands up to the most extreme conditions.

“Backbone is a pillar in our industry and I’m stoked we get to work with each other. Their expertise in the active, outdoor lifestyle market along with authentic storytelling and passionate people who give a damn, make them an ideal partner for us. Together, we’ll elevate 686 to the next level,” said Founder and CEO, Michael Akira West.