Alterra Adds Snow Valley In Southern California To Its Family Of Destinations
Alterra Mountain Company has closed on the purchase of Snow Valley Mountain Resort, adding another beloved Southern California destination to its portfolio of iconic year-round destinations. Snow Valley will join the operations of Big Bear Mountain Resort in Big Bear Lake, including Bear Mountain and Snow Summit, creating expanded access in Southern California and opening up new terrain to skiers and riders who call one of the three mountains home.
“The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to build a premier portfolio of great mountains in robust markets,” said Jared Smith, President & CEO, Alterra Mountain Company. “As we do with all our destinations, we are excited to invest essential capital to enhance the on-site employee and guest experience to further strengthen our offerings to skiers and riders in Southern California.”
Easily accessible from Pasadena, Santa Monica, Los Angeles and San Diego, and located just 11 miles from Big Bear Lake, the new three-mountain experience will offer skiers and riders the ability to progress from beginner to intermediate to expert terrain. With a focus on the beginning of that progression, Snow Valley features some of the region’s best beginner terrain, with award-winning learning centers and a shared dedication to exceptional guest service. The addition of the resort also means that skiers and riders will have access to Southern California’s only chairlift serviced sledding area for enhanced snow play during the winter season.
“Snow Valley Mountain Resort has been a treasured destination since 1924 and together we will continue its incredible legacy,” said Kevin Somes, Vice President and General Manager of Snow Valley Mountain Resort. “By becoming a member of the Alterra Mountain Company family of destinations, Snow Valley will continue to deliver exceptional guest experiences to ski and snow enthusiasts in Southern California, and beyond.”
Alterra Mountain Company’s destinations offer premium ski, snowboard, and all-season activities for those who seek adventure and fun in the great outdoors. The 16 mountain destinations are spread throughout six states and three Canadian provinces: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley Mountain Resort in California; Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Alterra Mountain Company also introduced the Ikon Pass for winter 2018/2019, which today offers skiers and riders access to more than 50 mountain destinations throughout the Americas, Europe, Australia, New Zealand, and Japan.
Home of Southern California's only six-person chairlift, Snow Valley is in the San Bernardino Mountains in Running Springs, CA. Snow Valley is Southern California's most versatile ski area and is "Southern California's #1 "Family-Friendly Resort," "Beginner Friendly Resort", and "Least Crowded Resort," according to Liftopia's "Best in Snow Awards." These honors salute Snow Valley's fantastic Snow Sports School, night sessions and lift-served Snow Play (sledding). Meanwhile, advanced skiers and snowboarders love Snow Valley's Slide Peak, a legendary Southern California slope with a 35-degree pitch. Snow Valley is one of the largest resorts in the San Bernardino National Forest, with 1,041 feet of vertical drop, a summit of 7,841 feet and base at 6,800 feet -all spread across 240 acres of skiable terrain. Its longest run is one mile. Snow Valley has a lounge with full bar, food outlets, a large retail Sport Shop offering the biggest brands in snow sports, and rental and repair shops
The Ikon Pass and Big Bear Mountain Resort season passes will be accepted at Snow Valley starting Monday, February 20, 2023.
