Nocs Provisions Expands Team. Outdoor Optics Brand Makes Key Hires To Support Next Phase Of Growth

Nocs Provisions, maker of adventure-ready binoculars and accessories, today announces two new hires that will support the brand’s continued growth: Jackson Fox joins as Marketing Manager and Kasia Wojnar joins as Operations Manager.

“We are honored to have Jackson and Kasia bring their experience to Nocs and help take the brand to the next level. We’re honored to have them amplify what we’re about: enabling humans to seek presence in the moment.” said Nocs Provisions Founder and CEO, Chris McKleroy.

From a ski patroller in the Tahoe basin to his most recent position as Marketing Manager at Ride Concepts, mountain bike footwear manufacturer, Fox is well versed in the outdoor industry. A strategic brand leader and content manager, Fox brings a deep passion for outdoor spaces and a wide range of experience from media production to outdoor education and backcountry medicine.

“I am stoked to be joining the team at Nocs Provisions! Initially, I felt that the binocular and optics market, with its traditional emphasis on hunting, would feel foreign compared to the rest of my experience in the outdoor industry. Nocs, however, is shaping up to be a major disruptor in this space and rewriting the rulebook on the use of optics in our day-to-day recreation. I honestly couldn’t feel more at home with its roots embedded in surf culture and environmentalism,”said Fox. 

Wojnar brings an abundance of both personal and professional outdoor experience with her to this new position with Nocs. Her previous roles include trip leading for Backroads, an international tourism company specializing in multi-day biking trips and ski instructing for Palisades Tahoe, her home ski mountain. A logistical expert, Wojnar’s most recent role was facilitating operations at Luno, a car camping gear company.

“I am thrilled to join the Nocs team and continue to work in an industry I am personally and professionally passionate about. Nocs has done an incredible job of creating thoughtful products while encouraging people to spend their time appreciating nature and the outdoors. I couldn’t be more values-aligned, and am looking forward to building the future of Nocs alongside the rest of the team,” said Wojnar.

High-quality, compact and waterproof optics that are designed for adventure. Nocs Provisions are here to serve the next generation of humans with the goal to disconnect from technology and look deeper in nature. With binoculars built to travel, we aim to make the discovery and study of our surroundings simple. Paired with a sense of wonder and curiosity, we believe this will foster understanding and compassion for our planet. Nocs are a tool to be present in the moment and to see the deep interconnectedness of all living things on this earth.