$550,000 Funding Win For Alpine Resort Victoria Visitor Servicing

Getting to any of Victoria’s six incredible alpine resorts will soon be even easier, with a $550,000 grant

Alpine Resorts Victoria (ARV) has secured through the Victorian Government’s Visitor Servicing Fund.

The funding supports a $1 million ARV project to develop a ‘one-stop’ digital platform that will streamline resort entry sales, and provide real-time insights on weather, roads and car parking conditions.

From a single platform guests will be able to make travel plans based on live resort information and book online entry permits for the resort of their choice. Amber Gardner, Chief Executive Officer of ARV said, “The new digital platform will offer an innovative
technology driven solution that will make a real difference to trip planning for visitors, especially those
new to the alpine experience.”

“Through this project we are looking at how we can access real-time information about resort entry
purchases and subsequent access and capacity, better enabling us to adapt operations to reflect current
visitation levels.”

Alpine resorts have experienced record winter visitation levels in recent years, with years of investment in new methods for managing skifields ensuring visitors enjoy longer, more consistent seasons. Fresh groomers and stunning scenery found in few other Australian locations means busy weekends throughout the whole snow season.

The platform - the first of its kind for Australian alpine tourism – will improve the arrival experience of guests by assisting visitors in dispersing across the Victorian resorts and improve safety with the provision of resort-specific safety information.

Ms Gardner said ‘The benefit of the amalgamated resort system is that we can now help guests access the best of every resort and ensure a streamlined visitor experience from planning and research through to their arrival on the mountain.”

For more information about Alpine Resorts Victoria, visit our website: www.alpineresorts.vic.gov.au