Mountain Lodge Telluride Taps Tambourine For Seasonal Storytelling
Mountain Lodge Telluride, a full-service resort in the San Juan Mountain range of Colorado, has selected Tambourine, an award-winning hotel marketing firm, to lead their digital storytelling by creating an engaging dual-story website design, beautiful organic social media, and captivating paid media campaigns.
Mountain Lodge Telluride is a year-round resort with unique offerings tailored to the summer and winter seasons.
"Because we offer our guests two completely different experiences depending on the time of year, we faced the question of which website experience to lead with," said Sam Barnes, Director of Marketing and Sales, Mountain Lodge Telluride.
Tambourine, known for its unique and custom website designs, developed a way for travelers to select their own experience.
"We determined the best way to design Mountain Lodge Telluride's website was to allow users to tell us which experience they'd prefer. We created a switch for the user to toggle between summer and winter storylines, with the default experience programmed to automatically shift to match the appropriate season," said Christian Triana, Art Director, Tambourine.
"Tambourine introduced a powerful way to allow website visitors to choose the story they want to see," said Barnes. "The design simultaneously enhances the user experience and tells a more complete story of the property experience. For instance, when website visitors toggle from winter to summer, design elements and imagery shift from a winter theme to a summer theme. In addition, seasonal specific content shifts as well, such as the offers and promotions, to give visitors a more relevant and personalized experience."
The marketing firm continues to story-tell for the Mountain Lodge Telluride through ongoing organic social media management and paid media for the property's leisure and food and beverage campaigns.
