You Look Great: Planks & Melon Announce Limited Edition Sunglasses
At Planks, makers of proper good ski gear, they’re stoked to announce an exciting new collaboration with friends at Melon Optics to release a super exclusive number of limited edition sunglasses, ideal for the sport of your choosing!
Founded in 2013 because they found eyewear plain boring, Melon has grown into a community of shred lovers across the globe.
From humble roots selling their first goggles to friends in Après bars Melon has evolved to bring custom eyewear to anywhere with a shipping service across the globe as well as to some of Mountain Biking and Snow Sports most awesome retailers.
From skiers, to snowboarders, to mountain bikers and all the obscurity in between, Melon exists to champion individuality and help put more of you into your eyewear.
As part of their first endeavour into mountain biking, cycling and beyond, and Melon’s first ever collaboration with a skiwear brand, they were invited to put Planks' stamp on a pair of one of its most popular performance glasses, the Kingpin. Combining Planks’ signature steeze with Melon’s eyewear expertise, they’ve created a product that delivers bucket loads of style and substance.
Whether you’re riding two planks, two wheels, or you’re using your own two feet Planks has got you covered. The limited edition Planks design will be available with either a Smoke or Red Chrome lens made by one of the top lens manufacturers in the world, ZEISS. We’ve even included a little reminder in the form of an engraved slogan to let you know that “You Look Great”, because we know you can never be told enough.
For skiers and snowsport lovers, the Red Chrome lens is your best friend on a cloudy day. The Smoke lens on the other hand will be your go to if you’re looking for maximum versatility and multisport usage.
Both lenses are impact resistant, anti-scratch, water repellent, anti-reflective and provide 100% UV protection. What’s more, the high-definition ZEISS Snow Performance Lenses help reduce the amount of blue light entering your eyes, giving you optimum visuals on your surroundings so you can shred hard in all conditions. What more could you want in a pair of shades?
Jim Adlington, Founder of Planks Clothing, comments “We’re stoked to finally make it official with our friends at Melon Optics, celebrating our long term friendship with our first ever collaboration together. As a brand rooted in the UK, built on hustle, community and a love of the outdoors, it’s awesome to be collaborating with the team at Melon, who share a similar story as well as common vibes and values.
“Planks started out from the back of my van in Val d’Isere with screen-printed tees, and has since grown into the movement it is today. We’re really excited to be honouring our roots through our design for the Kingpins, with bold graphics, a bag full of soul, and a reminder that “You Look Great!”.
Ash Palmer, Head of Marketing at Melon Optics, comments “As fellow shred lovers whose hustle also started in the Après bars, chair lifts and car parks of the Alps we are stoked to bring the creative vision of Planks to the boss of our performance glasses lineup - the Melon Kingpin - to offer a limited edition set of riding glasses that have got real swag
“Bringing their brain melting mastery of graphical prints to The Kingpin has led to a set of badass riding shades that will alter minds and we're hyped on the result!
“So Don the shades, throw on that Planks swag, stare deep into the mirror and repeat after me "You look great!".”
The Planks x Melon Kingpin performance glasses will be available to purchase from Tuesday 18th April for £130 / €140.
So what are you waiting for? Grab a pair of proper good glasses and Join The Movement.
