Jack Wolfskin Signs Bleubird As Irish Distributor

Leading outdoor company Jack Wolfskin based in Idstein near Frankfurt, Germany, announces a partnership with Bleubird to see the Belfast-based outdoor lifestyle equipment distributor and brand exclusively represent Jack Wolfskin in Ireland and Northern Ireland, effective immediately.

Since its founding in 2016, Bleubird has established a strong network of trusted retailers across Ireland. It is emphatic that Jack Wolfskin’s outdoor products and company mantra will resonate with its sellers and their customers.

Bleubird’s addition to our family of global partnersis a very exciting one. They are a team of young and energetic outdoor enthusiasts that we align closely with on many relevant points, from corporate responsibility to social and environmental impact. For this reason, this partnership makes perfect sense as Bleubird joins Jack Wolfskin as the exclusive sales agent in the Irish market. Steve Rosier, UK Country Manager, Jack Wolfskin.

Jack Wolfskin’s mantra is “We Live To Discover”, and discovery goes hand-in-hand with a responsibility to a clean production chain and environmental and social consciousness at the forefront - this is non-negotiable for both parties. 

We are excited about expanding the reach of Jack Wolfskin throughout the Irish markets. Nature is at the heart of Bleubird's inspiration and drive. We enter this new era with Jack Wolfskin confident they share our M.O. and a profound responsibility to build an authentic business that protects the planet.Matt Creighton, Founder, Bleubird.