“Rough Around The Edges: 30 Years Of Ride Snowboards” To Premiere In Seattle

RIDE Snowboards is proud to present the global premiere of “Rough Around the Edges: 30 Years of RIDE Snowboards” on November 2, 2022, at the Egyptian Theater in Seattle. This full-length documentary highlights some of the ups and downs of one of snowboarding’s most prominent brands through in-depth interviews with dozens of current and former employees and athletes.

A project over two years in the making, RIDE contracted Homestead Creative to dig into the brand’s storied history. Featuring archival images and video from the brand’s early days, as well as more than 50 in-depth interviews with past and present RIDE team riders, employees, and snowboard industry luminaries, “Rough Around The Edges: 30 Years of RIDE Snowboards” chronicles the stories that have kept RIDE alive and well for three decades. Russell Winfield, Tim Pogue, Circe Wallace, and Todd Richards are just a few of those featured in the documentary, giving first-hand accounts about the impact RIDE had on snowboarding.

From the signing of the original team in 1992 to going public on the NASDAQ in the mid-90s during snowboarding’s historic introduction to mainstream culture, and an acquisition that kept them from disappearing from the scene, along with the legendary teams and products that followed, “Rough Around The Edges: 30 Years of RIDE Snowboards” is a story for the people, told by the people who lived it.

For those unable to make the premiere, the full documentary will be available on YouTube in mid-November. Tickets for the event can be purchased online at https://www.siff.net/siff-cinema/in-theaters/rough-around-the-edges. The trailer for the film is online now at https://www.youtube.com/watch?v=3SXREu1Bw8o.