Bergbahnen Sorenberg: Introduces Dynamic Pricing
Bergbahnen Sörenberg AG, together with its partner Pricenow, are launching the dynamic price model for ski tickets for the coming 22/23 winter season. The ski ticket for winter can now be purchased in the new web shop and benefit from the early bird discount.
Bergbahnen Sörenberg are daring to enter the digital age and are introducing a dynamic price model for the 2022/2023 winter season. With the new price model, guests are offered the best possible service. It is an important milestone for Bergbahnen Sörenberg in order to keep its finger on the pulse and to establish itself in the digital future. The aim is to make the experience on the mountain even more attractive, to use the sports facilities more evenly and to promote skiing even in the off-season.
The booking process has been simplified with the new, user-friendly web shop (www.soerenberg.ch/shop). The desired ski ticket can be bought easily and conveniently online and loaded onto the Swisspass or a SKIDATA keycard. Annoying queuing at the counter becomes obsolete and there is definitely more time to enjoy yourself in the winter sports area. If you don't have a data carrier, you can choose the pick-up function and collect your ticket from the cash desk. For the purchase of the next ticket, he now has a keycard at hand.
With the new dynamic price model, guests can be offered optimal value for money throughout the season. Skiing is cheaper on a number of days and early bookings are rewarded with attractive prices. The rule is: those who book early benefit. The current price is influenced by various factors such as the season phase, the day of the week, the booking date, the current booking status or the weather forecast.
The introduction of the dynamic price model is accompanied by the communication campaign "Be happy, early bookers". This campaign aims to encourage guests to benefit from the early booking discount and thus the best possible price. A suitable and well-known testimonial was found for the campaign in the form of the current Sörenberg wrestler king, Joel Wicki.
With Pricenow, the Bergbahnen Sörenberg have found a competent and experienced partner for the introduction of the dynamic price model and the associated web shop. René Koller, Director of Bergbahnen Sörenberg, is convinced of the cooperation with Pricenow: "In Pricenow we have found a partner who not only has in-depth expertise in pricing & data analytics, but also a comprehensive understanding of the industry."
Reto Trachsel, CEO, Pricenow AG is also very satisfied: "We are pleased about the successful cooperation in the digital future of Bergbahnen Sörenberg. With our data-based and holistic approach, we offer ski guests a customer-centric booking experience."
