Quebec Ski Industry Welcomes Plan To Support Sustainable Mountain Development

The Association of Quebec Ski Resorts (ASSQ) enthusiastically welcomes the announcement of investments aimed at the deployment of responsible and sustainable tourism initiatives. The ski industry sees this as an opportunity to collaborate with mountain communities in order to position Quebec as one of the world leaders in sustainable tourism.

“We are pleased that the Minister of Tourism, Ms. Caroline Proulx, is unveiling a new program to ensure the responsible enhancement and development of mountain environments, including ski resorts, notably promoting the sustainable diversification of activities and supply chains. local. Known as the Mountain Plan , the new government initiative will certainly be a spark plug to promote consultation among mountain communities and will bring innovations throughout Quebec,” said Yves Juneau, President and CEO. of the ASSQ.

"We salute the collaboration of the various departments to support the sustainable development of the tourism industry", for his part mentioned Jean-Michel Ryan, Chairman of the Board of Directors of the ASSQ. "Quebec's mountains are important economic drivers for the regions and this government effort demonstrates recognition of the opportunity for this industry to become a leader in sustainable development," continued Mr. Ryan.