Icebreaker Appoints Noah Bryan As General Manager, North America

New Zealand-born natural performance apparel company, icebreaker, recently appointed Noah Bryan as general manager of its fastest-growing region, North America.

Bryan is a well-established leader in the outdoor industry who brings a wealth of experience to the icebreaker global leadership team. Most recently, he worked as the senior business development manager for sports and outdoors at Amazon where he led business development for the sports and outdoors category with a focus on product selection and brand strategy. Prior to Amazon, Bryan founded the outdoor apparel brand Core Concepts, which sold direct-to-consumer and to more than 100 specialty outdoor retailers nationwide.

“Icebreaker is a brand that is built around people, provenance and product. The brand’s natural approach to performance apparel ensures the best product for athletes and enthusiasts across a broad range of activities,” says Bryan. “More importantly, their mission to deliver that product with the smallest environmental footprint is incredibly important and inspiring. Those foundational strengths create a tremendous opportunity to introduce the brand to an even broader range of consumers in North America.”

“At icebreaker, we work to create a culture of integrity and transparency with people who value spending time in nature and purpose-driven brands,” says icebreaker President Jan Van Mossevelde. “Noah is a proven leader and strategic thinker with an impressive track record of driving results and growth in the outdoor space, and we are thrilled to welcome him to the team.”

Bryan is an avid traveler and enjoys spending time with his family in the outdoors.