All You Need - New Campaign From Maier Sports Targets Younger Outdoor Audience

Maier Sports has launched a new spring-summer 2022 campaign and product line focused on a younger target audience called All You Need.

Based on the concept that younger people sometimes experience the outdoors differently – less is often more, the products blur the line between hiking, trekking and urban, with functional, stylish and minimal jackets and trousers that provide the consumer with all you need.

Linda Torstensson, Maier Sports UK representative, said: “With more of us of all ages embracing the outdoors, Maier Sports has designed this range for the young, or the young at heart. All you need is…the right pants!”

Key trouser and jacket options available spring 2022:

FORTUNIT PANT (men and women)

Lightweight trekking trousers that are highly breathable and robust. The elastic stretch, articulated knees and adjustable waistband ensures extensive freedom of movement. PFC-free fabric impregnation keeps any light rain out and if it gets heavier the dryprotec technology ensures quick drying of the fabric. Available in long trousers and Bermuda shorts.

Key points Fortunit Pants

• Elastic trekking pants with casual styling
• Especially light and robust thanks to mSTRETCH Tec 2 light
• PFC-free impregnated and dries quickly thanks to dryprotec

MYTHEN (men and women)

The soft feel of the 3-layer Mythen jacket, with waterproof and highly breathable mTEX 20,000 PFC-free fabric, helps to protect hikers from extreme weather conditions. The Mythen is light and comfortable to wear and comes with underarm ventilation to help stay cool and dry in warmer conditions. Incudes a hood for wind and rain protection.

Key points Mythen Jacket

• Soft and light 3-layer mTEX 20.000 jacket with PFC-free impregnation
• Underarm vents on body and sleeves for ventilation
• Attached hood with flexible adjustment options

Maier Sports is an outdoor and ski pants specialist, dedicated to providing clothing to fit all sizes. The leading provider of high-quality outdoor and ski clothing has been headquartered at the foot of the Swabian Alps for more than 75 years. Maier Sports is committed to innovative strength, sustainability and premium quality. They also provide a five-year warranty against defects in materials and workmanship on all products. Thanks to the in-house sewing room, the brand with its Swabian inventive spirit offers an extensive repair service. Maier Sports is a leader in the outdoor clothing market, with 61 different sizes that ensures the ‘perfect fit’.