Isbjorn of Sweden Upgrades Sun Range With Recycled Ocean Waste For Spring/Summer 2023

Premium and sustainable outdoor kidswear brand Isbjörn of Swedenis adding OceanWaste ECONYL regenerated nylon to its popular Sun collection for Spring/Summer 2023.

ECONYL transforms nylon waste from the ocean into regenerated nylon, with the same durabilityas new nylon. ECONYLcan be recycled, recreated and remoulded many times over and this means new products like Isbjörn’snon-chemical sun products can be created without having to use new resources.

bluesign system partner Isbjörn recently outlined its ambitious sustainability pledge, including reducing emissions by at least 50% by 2033, being Net Zero by 2045 and becoming a fully circular brand. Adding ECONYLregenerated nylon to its famous sun wear collection is yet another important stepon Isbjörn’s bold and unrelenting sustainability journey.

As well as upgrading the material, Isbjörn has also redesigned its SPF50+ sun products, which protect young children from harmful UV rays, to include a contrasting ocean graphic on its new Dolphin Sun Jumpsuit and Sealion Sun Sweater.The drawingis a playful celebration of the world’soceans, and a reminder of how important sustainability work is for the welfare of theoceans and the entire planet. Fresh new colours include Mint, Navy and Bubblegum. The new ocean design will also be incorporated into Isbjörn’s Tencel Tee collection.

Selma Jakobsson, Production & Sustainability Manager at Isbjörn: "We wanted to create a high quality and playful swimwear collection that protects both the oceans and the children wearing it. To make our vision of a striking ocean printwith an important message come to life, we collaborated with the talented artist Marie Chanteur. Our ECONYL sun collection is an important step towards our goal of phasing out virgin microplastics by 2026. Some conventional swimwear can release microplastics, but our collection is resistant to pilling and made from recycled fishnets, ensuring that no new microplastics are releasedinto the sea. We’re protecting our children from the sun’s harmful rays as well as cleaning up the ocean from plastic waste.”

The clever design and innovative construction of Isbjörn’s sun range ensures garments are twice as resistant to chlorine, suntan cream and oil compared to other fabrics. All products are tested and certified to guarantee a sun protection factor of more than 50.

Isbjörn’s SS23 Sun collection comprises: Dolphin Sun Jumpsuit; Sealion Sun Sweater; Walrus Sun Leggings; Otter Sun Hat and Whale Sun Cap.