CAMELBAK Extends Partnership Distribution In UK And Ireland With ZyroFisher
CamelBak is pleased to announce an expanding partnership with ZyroFisher that will include the distribution of all product categories represented by the brand. From 1st June 2022, along with their existing portfolio of CamelBak bike products, ZyroFisher is now distributing outdoor, run, hike, tactical and everyday bottles & drinkware products.
Founded in 1989 by bicycle enthusiast Michael Eidson, Camelbak is a global leader in hydration products and the inventor of “hands free” hydration.
Based in the North-East of England, ZyroFisher enable brands to reach their full potential, offering a complete end-to-end range of services to connect with and sell to the end consumer via the most appropriate channels. They represent over 60 brands within the cycling and outdoor markets from their state of the art 100,000 sq ft warehouse in Darlington.
Dirk Ostertag, Sales Director International at CamelBak says, ‘We are delighted to be extending our partnership with ZyroFisher for the distribution of all recreational products within the UK & Ireland. We are set to increase our presence in the outdoor market with the launch of new hydration and carry solutions for the active outdoor consumer during 2022.’
Jon Sherwood, Director of Brands & Marketing at ZyroFisher commented; ‘We are really excited about our growing partnership with CamelBak. Representing the brand in its entirety means we can provide a stronger and more efficient route to market for Camelbak. The Camelbak brand is iconic across all of its product categories, and as our business expands into many adjacencies that are relevant to Camelbak we are excited to be working with them to reach their full potential in our territory.’
CamelBak’s commercial activities are overseen by Senior Brand Manager, Adrian Davison.
ZyroFisher is the leading distributor of Parts, Accessories and Clothing to the UK and Irish cycling markets. Theyrepresent over 50 world-class brands whose products are chosen, trusted and tested by Olympic Champions, World Champions and leading athletes across each discipline of our sport. They also design and develop the UK's best-selling cycling apparel brand, Altura.
As experts in multi brand distribution, ZyroFisher provides market expertise and improved efficiency within the value chain to benefit brands, customers and consumers. This is the philosophy that guides how they do business every day, driven by innovative market strategies and outstanding customer support.
