Smith Expands Partnership With Alterra Mountain Company

Smith has announced that it has renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America, targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles.

Partners since 2019, the expanded agreement has supported California and Nevada, including Big Bear Mountain Resort, Snow Summit, June Mountain, Mammoth Mountain, and Palisades Tahoe. Throughout the season, Smith will offer demo days for consumers to experience new products, retail promotions to grow resort sales and on-mountain stoke, including Smith-branded terrain parks at Stratton, Snowshoe, and Big Bear resorts.

“We strongly believe that the best partnerships are built on a shared path to becoming better contributors to the industries and the people we surround ourselves with,” said Scott Oliver, national sales manager, Smith. “Alterra and its highly talented team epitomize that belief, and we are extremely proud of our shared commitment to supporting a more unified community for outdoor enthusiasts and excited for what the future holds together,” he continued.

“Smith has been a fundamental partner of Alterra Mountain Company since the beginning,” said Ryan Blanchard, vice president, brand partnerships, Alterra Mountain Company. “The brand has a direct impact on the experience our guests have at our destinations, and their continual efforts to innovate and support the sport’s growth are profound. I couldn’t be prouder to continue this partnership and look forward to seeing all we have planned come to life.”