Lenzerheide: Philipp Vassalli Appointed As New MD

The board of directors of Lenzerheide Marketing und Support AG (LMS AG) has electe Philipp Vassalli as the new managing director. The 41-year-old business economist and previous managing director of the EUROBUS Group brings entrepreneurial dynamism to LMS AG and completes the three-strong management team with Bruno Fläcklin and Marc Key. LMS AG is thus optimally positioned to actively shape the Lenzerheide holiday region as a holiday, living and working location.

At the beginning of November 2021, Lenzerheide Marketing und Support AG (LMS AG) decided to take the next development step towards a sustainable management model. The realignment includes a stronger focus on the area of ​​destination development. With the election of the new managing director, the board of directors is now setting the course for the development of the new organizational structure.

Philipp Vassalli new managing director of LMS AG

Philipp Vassalli was previously responsible for the EUROBUS Group as Managing Director and was previously Managing Director of Welti-Furrer AG, which also belongs to Knecht Holding. In addition to his degree in economics from the University of Zurich and the CAS in Business Engineering, Philipp Vasalli brings strengths to the destination in the form of many years of management experience, his doer qualities and a distinctive sales and marketing flair.

The 41-year-old from Zurich currently lives in Kloten, but is already planning to move to Lenzerheide. «I am extremely pleased to be part of the LMS AG team and to be able to contribute to the further development of the destination. As a passionate outdoor athlete with a great fascination for the mountains and tourism, I am enthusiastic about the diversity of the Lenzerheide holiday region. It is impressive how the LMS AG team has excellently developed and positioned the holiday region in recent years. Our aim is now, together with all stakeholders, to further develop Lenzerheide into an even higher quality, more dynamic and more diverse year-round destination - always at the cutting edge and often that decisive step ahead. Always with the ultimate goal in mind,

The new tourism management organization

With the new organizational structure, LMS AG is making the previously announced change from a tourism marketing organization to a tourism management organization. In addition to the usual tasks, LMS AG also wants to concentrate on topics that go beyond marketing tasks in order to further develop the destination into a lively holiday, living and working place all year round. 

LMS AG is now focusing on the three divisions "Management, Service and Support", "Marketing, Communication and Events" and "Product and Offer Development", each of which is managed by a member of the Executive Board. The Board of Directors of LMS AG is therefore also focusing on teamwork at management level. «Our employees are specialists who achieve top performance as a team. So it's only logical to rely on one team for management as well. In addition, a management team ensures more stability and continuity. With Philipp Vassalli as Primus inter Pares, we can optimally supplement the skills in the management team, both professionally and personally,” says Daniel Stiefel, Chairman of the Board of Directors of LMS AG.

As before, Marc Schlüssel will be responsible for the "Marketing, Communication and Events" department and will remain Deputy Managing Director. His area of ​​​​responsibility includes the further development of the existing business areas as well as all external communication measures, including events. In the future, he also wants to focus more on the topics of digitization, innovation, partner management and sustainability. Until Philipp Vassalli takes up his post in June 2022, Marc Key will take over the management on an interim basis.

The previous managing director, Bruno Fläcklin, will take over the "Product and offer development" department. After his serious illness with cancer and the intensive regeneration, Bruno Fläcklin will continue to make his know-how available on a reduced workload. Together with the local trade and all service providers, it is important to develop needs-oriented, innovative offers and to place them successfully on the market. “As an engine of innovation, we want to set the right development impulses. Bold and cheeky - and yet respectful and sustainable - we create added value for guests, the population and service providers," says Bruno Fläcklin, explaining the new claim of LMS AG.

Domenico Bergamin's mission ends

As announced, Domenico Bergamin, Managing Director ad interim, is leaving LMS AG at the end of January 2022. He will take over the management of Allegra Tourismus from March 2022. «Domenico has managed LMS AG with great commitment over the past few months, which has been very demanding, and has been able to set valuable trends in the short time, such as initiating the new organizational model of LMS AG. On behalf of the entire Board of Directors, I would like to thank Domenico for his commitment and wish him every success in his future career,” says Daniel Stiefel, Chairman of the Board of Directors of LMS AG.