Krimson Klover Collaborates With Lamont Joseph White
Krimson Klover, the activewear women’s clothing company, announced its collaboration with artist Lamont Joseph White who created a series of designs to appear on the brand’s tops and bottoms performance base layers and accessories sets, with a portion of the sales* going to benefit the Hoods to Woods Foundation.
Rhonda Swenson, the company’s owner and founder, said, “I think you can see we are on a big ’70’s vibe from last season to now, and Lamont’s powerful energy in his stunning illustrations continue our theme, from both a design standpoint and our goals to continue to invite all women of all backgrounds to come to play with us. We are so honored he agreed to work with us on this collaboration!”
Born and raised in the NYC metro area, and residing today in Park City, UT with his family, White shares his connection to the mountains and outdoor spaces in his artwork for the collab with Krimson Klover.
“The power of what we see informs what we know to be normal. There are times when that needs to be re-evaluated when it comes to representation. I appreciate the opportunity to partner my art with Krimson Klover’s brand to create something collaboratively beautiful and help further this conversation,” said White.
White’s love of the outdoors is reflected in his trademark bold and broad stroke designs “while celebrating inclusivity.” This baselayer series for Fall 2022 further supports Krimson Klover’s ongoing efforts “to include women of all colors, ethnicities and talents in the outdoors and in winter sports.” This is the third collection in the brand’s base layer series, which started with the Alpine base layer and bag in 2018/19, followed by the Amici in 2019/21 that illustrated a “broader scope of women,” said Krimson Klover.
White’s illustrative work has been showcased in national ad campaigns for Adidas, Converse, Coleman, Cole Hann, Smith Goggle, Spyder Ski Wear and the Fairchild publications, among others. He currently lives with his family in Park City, UT.
Krimson Klover will donate 10 percent of the wholesale proceeds (5 percent at retail) of its Solar Retro Base Layer Top and Day Dawning Base Layer Top to the Hoods to Woods Foundation.
