Boyne Resorts Names Helly Hansen Official Winter Uniform Supplier

Boyne Resorts today officially announced its new four-season uniform partnership with Helly Hansen, a global leader in outdoor technical apparel trusted by professionals. Starting now and through Winter 2024/25, team members of the mountain operations and snowsports departments, including lift operators, ski patrollers, maintenance, ski/ride instructors and managers, at ten of Boyne’s North American resorts will be outfitted exclusively in Helly Hansen. The partnership also includes an expansion of Helly Hansen being sold at sixteen of Boyne’s retail locations.

“Having our teams in the right gear to perform the jobs they are passionate about is very important to us,” said Keith Collins, senior vice president of retail for Boyne
Resorts. “Establishing a valuable partnership was key in this process, and Helly Hansen’s deep- rooted history designing apparel specific to ski professionals was of utmost importance. Simply put, they are the most established uniform provider in our industry. We recognize that working with a brand like Helly Hansen – with whom we share the values of tradition, innovation and sustainability, is a true home run.”

With standout technical fabrics, professional-level performance, and long-lasting durability, Helly Hansen’s extensive uniform offering checked all the boxes when it came to Boyne Resort’s requirements. From British Columbia to Maine, the company’s resorts experience a wide variety of weather conditions due to their diverse locations and, therefore, require a range of products that provide exceptional water and wind protection, insulation and other performance technology features. Ultimately exceeding Boyne’s expectations when it came to testing, Helly Hansen uniforms are now worn at Big Sky Resort, Boyne Mountain Resort, Brighton, Cypress Mountain, Gatlinburg SkyLift Park, Loon Mountain Resort, Sugarloaf, Sunday River, The Highlands at Harbor Springs, and The Summit at Snoqualmie.

“As a leading ski and outdoor brand that’s trusted by professionals worldwide, we couldn’t be more excited to partner with Boyne Resorts and outfit its more than 10,000 employees,” says Brady Barry, U.S. marketing manager, Helly Hansen. “Helly Hansen understands the complex needs required of apparel to protect and provide comfort in the varied geography and terrain across Boyne’s resorts. We are confident this will be a great partnership for years to come, and also look forward to collaborating on future resort activations, events and more.”

From record-setting pedestrian suspension bridges and award-winning golf courses, to uphill excursions for breathtaking views and exhilarating downhill rides on biking trails, the unique warm weather options Boyne Resorts offers continues to grow rapidly as well. Helly Hansen’s uniform line not only complements the resort network’s winter needs but will be a year-round source for staff across the same locations.