Eddie Bauer To Launch In The UK At Slide / OTS Winter

Eddie Bauer. America’s go-to brand for high-quality outdoor clothing and accessories has officially launched in the UK and will be at at Slide / OTS Winter. They say:

"It's taken us 102 years to get here. Eddie Bauer, America's outdoor brand, arrives in the UK at Slide / OTS Winter in less than 3 weeks time and we'd love to see you in Telford.

"Join us on 10th January 2023 at stand F26, see our products, meet our team and enjoy an Eddie Bauer 'Skyliner' IPA. "

If you’re a seasoned outdoor adventurer, chances are you’ve heard of Eddie Bauer and what they bring to the table. And now that Eddie Bauer’s long-awaited launch in the UK is now a reality - they’re certain that our new range of Eddie Bauer clothing will forever change the game when it comes to providing the best outdoor gear on the market.

From the top-of-the-range softshell outerwear and mid-layer jacket options to innovative thermal tops and pants - Eddie Bauer has been certain to cover all bases, with advanced technology designed to provide optimum comfort and enhance performance incorporated into every garment.

When you browse the extensive range of Eddie Bauer clothing, you’re certain to find options that’ll suit all types of outdoor conditions, providing you with unparalleled comfort, mobility and protection throughout your adventure. From WeatherEdge Stretch seam-sealed waterproof technology and StormRepel® DWR finish jackets to FreeDry moisture-wicking and universal fits (FIT Classic) across the board - it’s safe to say that Eddie Bauer has thought of everything when it comes to designing outdoor clothing for every type of adventurer.

The company was established in 1920 in Seattle by Pacific Northwest outdoorsman Eddie Bauer (1899–1986). In 1940, Bauer patented the first quilted down jacket. The company was the first independent company that the United States Army allowed to use a logo on the Army-issued uniform.

Bauer retired and sold the company to his partner in 1968. General Mills bought the company in 1971 and Spiegel acquired it from General Mills in 1988. In 2003, Spiegel filed bankruptcy and in May 2005, it emerged from bankruptcy under the name "Eddie Bauer Holdings, Inc.". On June 17, 2009, Eddie Bauer filed bankruptcy and was acquired by Golden Gate Capital the following month.

In 2021, it was acquired by Authentic Brands Group and SPARC Group LLC.