Celsius Named Official Energy Drink Of World Pro Ski Tour

The World Pro Ski Tour (WPST) and CELSIUS, announced today a partnership for the upcoming 2023 season of professional ski races; CELSIUS is a strong supporter of snow sports from the World Pro Ski Tour to the World Cup.

As part of this partnership, CELSIUS will host on-site activations and sampling, autograph signing activation for CELSIUS athletes, on-site signage, local media and social media initiatives, and more.

“CELSIUS is excited to expand our reach into the professional ski community with our partnership with World Pro Ski Tour,” said CELSIUS Vice President of Marketing, Kyle Watson. “We look forward to helping fuel athletes with Essential Energy to help them LIVE FIT and exceed their goals on and off the slopes!”

Alongside CELSIUS this season, the WPST will continue to offer races for men and women around the United States. Regular tour participants include two-time Olympic gold medalist, Ted Ligety, World Champion, Olympian and U.S. Ski Team Member, Paula Moltzan, World Champion and Olympic silver medalist, Linus Strasser, and many more of the world’s top ski racers fighting for equal podium prize money.

“Partnering with CELSIUS is a great fit for the World Pro Ski Tour because their product helps give our athletes the extra boost they want during training and at race time,” says Jon Franklin, CEO of the World Pro Ski Tour. “Other energy drinks have extra sugar and additives that we all try to stay away from these days, and CELSIUS truly understands what professional athletes want and need for top performance.”

The 2023 World Pro Ski Tour season will open January 5-7th in the City of Steamboat Springs, Colorado.