Rab And Lowe Alpine Appoint New Head Of Marketing

UK outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.) are pleased to announce they have appointed a new Head of Marketing, Trudi Boswell. Trudi will oversee the brands’ marketing strategy, ensuring that the brands are reflected accurately and consistently across all internal and consumer facing touchpoints and activities globally. Trudi joins Equip in a phase of strong global growth, with 2021 being the company’s most successful year ever.

Trudi brings a wealth of experience from many varied roles and brands across the outdoor industry. She joins Equip from Mammut, where she held the position of UK and Benelux Managing Director, and before that the Commercial and Marketing Manager.

Trudi brings a wealth of experience from many varied roles and brands across the outdoor industry. She joins Equip from Mammut, where she held the position of UK and Benelux Managing Director, and before that the Commercial and Marketing Manager.

Trudi explains: “I am excited to join Equip and am really looking forward to being able to drive our marketing concepts through from creation to implementation, ensuring the brand, retailer, and consumer expectations are exceeded. In a time where brands are putting more emphasis on going direct to consumer, it is amazing to work for a company where the retail partnerships are at the heart of everything we do.”

Jim Evans, Equip’s Marketing Director, adds: “I am thrilled to welcome Trudi to Equip and I am really looking forward to working with her. Trudi’s expertise will be extremely valuable to our brands. Her experience will help us to deliver our marketing positioning objectives and further international growth in line with our ambitious CSR strategy and goal to reach Net Zero by 2030.”