Hirscher Launches Own Ski Brand - Van Deer
Marchel Hirscher has lauched his own ski brand - Van Deer.
Marcel Hirscher’s story is one-of a-kind. Competing at the highest level for 15 years, he profoundly changed the world of ski racing by setting new standards with his exceptional talent, technical skills, race intelligence, training methods, and physical fitness. What really set him apart from everybody else, though, was his professional, no-compromise approach to his equipment.
Marcel’s obsession for tinkering and fiddling with things and his perfectionism often drove people mad. But his ability to translate his intuition and extraordinary feeling for both snow and gear into innovation have made him one of the most successful alpine skiers of all time.
For Marcel it has been a life-long dream to found his own ski company. So once he quit ski racing it was the logical next step because, honestly, who would know better about building awesome skis than the best skier of our time? Now he can finally pass on all his experience and expertise and do things the VAN DEER way, not just on the racecourse, but also in his new favorite playgrounds: backcountry and big mountain.
Distribution appears to be confined to Austria and to Brundl Sports outlets with two further dealers in the Netherlands.
The brand references having it's own factory but shares an address with another micro ski brand - Augment, formerly known as Croc and is in turn within shouting distance from the Tecnica Group Ski Competence Center aka the Blizzard facory in Mittersill......
They say:
Welcome to a new generation of skis for a new generation of skiers.
At VAN DEER we like to do things differently. Inspired by our founder and the man behind the brand, Marcel Hirscher, we believe in the power of ‘new’. In a new no-compromise approach to skiing and ski equipment. In a new way of doing business. And in a new generation of skiers.
In our world all skiers are equal. We want everyone to have access to the world’s best ski equipment, regardless of age, experience, and what kind of skiers they are: powder junkies, ski tourers, racers – you’re all at home at VAN DEER.
Whether you’re a youngster going into your first FIS race or an established podium racer in the Europa Cup – your VAN DEER skis are identically constructed; and they are handmade from the exact same high-end materials in our (manu)factory in Austria.
In everything we do we are ready to go the extra mile: We choose small, individual series rather than large-scale production. We prefer top-quality locally sourced Austrian raw materials over less expensive imported components.
We leave our skis in the press longer because we know the bonding will be better. And we make sure that every single ski that leaves our factory gets a genuine Race Room finish according to Marcel Hirscher’s very own World Cup standards.
From our Junior and Race skis all the way down to our Freeride and Touring skis, we are proud to claim that each VAN DEER model has been developed and personally approved by Marcel Hirscher, eight-time overall World Cup winner.
Our skis are handmade in Austria, from superior materials sourced right at our doorstep. They are developed, built, tested, and tuned with the same know-how, meticulousness and obsessive drive for perfection that helped Marcel Hirscher become who he is today: the greatest alpine skier of our time.
From our Junior and Race skis all the way down to our Freeride and Touring skis, we are proud to claim that each VAN DEER model has been developed and personally approved by Marcel Hirscher, eight-time overall World Cup winner.
SIN would love to test 'em out and wishes Hirscher luck, but it's tough out there...
