Skiline Celebrates 4 Million Users
Skiline - a brand of Alturos Destinations - is the largest winter sports community in the world and offers guests, not only in winter but also in summer, unforgettable experiences with a photo point, photo trap, ski movie, speed check and Co. Although the last ski season from COVID Situation, Alturos Destinations was able to achieve a new record with numerous new summer attractions at the end of August 2021 - 4 million registered Skiline users.
Almost 3 years ago, Skiline reached its 3 millionth user and was already consolidating its position as the market leader. Now, with the breakthrough of the 4 million Skiline user mark, another extraordinary success has been recorded at Alturos Destinations, which of course was celebrated accordingly.
"We are very pleased that Skiline is so popular with guests, because Alturos Destinations stages emotional experiences with Skiline and converts anonymous guests into well-known users with personal, digital content, thus opening up new marketing opportunities for mountain railways and the tourist region," said Gilberto Loacker, Chairman of the Board of Directors of Alturos Destinations.
DIVERSE ENTERTAINMENT PRODUCTS FOR SUMMER AND WINTER
Skiline brings the current daily performance directly to the smartphone - after a day of skiing, guests can simply call up the lifts, kilometers of slopes and vertical meters they have ridden. All you have to do is enter the ticket number to see your personal Skiline profile.
The entertainment products from Alturos Destinations not only enrich the winter offer of numerous tourist destinations and mountain railways, they also ensure a varied offer in summer. The photo trap and the photo point in combination with the photo print terminal are particularly popular.
Whether in summer or winter with a photo point, photo trap, speed check, bike movie or ski movie - with Skiline you can entertain your guests on the mountain at a high level. And we also think ahead: with gamification and our B2B portal, we enable the analysis and control of the guests of a destination and thus ensure the long-term success of our customers.
OUR ACTIVE SKILINE COMMUNITY
Although the last winter season was not so easy, the Skiline users were still active and linked 2.4 million skiing days with their Skiline profile and generated 1.2 million photo point photos and ski movies. Our community covered a total of 11.1 billion meters in altitude and collected 615,000 competition badges. Skiline - the largest winter sports community in the world - is growing steadily and offers guests and tourist regions special added value.
FACTBOX ALTUROS DESTINATIONS
Alturos Destination OS (Operating System) is a comprehensive solution for the implementation of digital sales strategies for tourist destinations and (mountain) railways. The focus at Alturos Destinations is particularly on sales and marketing in the course of destination management. From digital sales with Peaksolution® and the destination app JAMES, through digital communication with EMMA®, to entertainment on the mountain and community analysis with Skiline® - the largest winter sports community in the world - Alturos Destinations offers the all-round package. Alturos Destination OS can therefore be described as a tourism operating system. It enables the different applications to communicate with one another and can therefore be fully integrated into one another.
