Darn Tough Still Keeps It Local, Opens Second Knitting Facility In Waterbury, Vermont

Darn Tough Vermont, now the number one premium sock brand in the outdoor space in the US, held a ribbon cutting ceremony on the 7th of October for neighbours, partners and friends of the brand to celebrate the opening of its new knitting facility in Waterbury. The facility has started producing its first sock and is slated to be fully up-and-running in the first quarter of 2022. With 30,000 square feet of space customised on the mezzanine in Waterbury, Darn Tough will increase their capacity by over 35 percent. 

Darn Tough has taken over part of the former Green Mountain Coffee Roasters plant behind the Waterbury train station. 

As demand has grown exponentially over the past few years, Darn Tough is scaling up and continuing the company’s commitment to create locally and stay true to its “Still Made in Vermont, USA” roots. 

“Darn Tough is a part of Vermont, it’s in our name. For us, being able to keep our operation in our home state for 43 years is, and will always be, a huge focus,” said Darn Tough President and CEO Ric Cabot “Our new Waterbury facility not only increases the number of socks we produce but brings new job opportunities that help further strengthen our local community. We’re obviously here to stay.” 

“Darn tough is an example of a business that is growing and innovating and helping to foster the Vermont brand and the general public’s affinity for our state by being based here.” Said Lindsay Kurrle, Political Secretary of Vermont 

Darn Tough makes premium, all-weather outdoor and lifestyle socks backed by the industry’s original unconditional guarantee for life. This guarantee represents the brand’s mission to both the product and community - never sacrificing quality and continuing to give consumers the best socks imaginable. 

 

Share This Article