Stio Announces Second Turn Circular Commerce Pilot Program

Stio has launched Second Turn, a circular commerce pilot program and the brand’s latest sustainability initiative “which will enable customers to buy and trade in gently used Stio products from past season’s collections to be cleaned, repaired, renewed, and recycled back into circulation.”

Stio Second Turn was designed “to give Stio products the longest life span possible, keeping gear in use longer and out of landfills. These gently used and recycled items will preserve water and reduce the environmental impact from the production of new products.”

This is an initiative aligned with Stio’s commitment “to reducing its own carbon footprint.”

Earlier this year, the company became 100% Climate Neutral Certified, reducing and offsetting all of its carbon emissions for operation in 2020.

Stio has also worked to increase the use of preferred materials within its collection by using recycled, responsibly sourced and organic fabrics which have less impact on the planet. The brand said it increased its use of these sustainable materials “to 30 percent in 2020, with a goal to exceed 50 percent usage in 2021.”

Stio Second Turn will accept gently used Stio apparel items from customers that are in good shape and still performing to expectation. Customers will be able to fill out a trade-in form on the Stio Second Turn site and mail in items with a prepaid shipping label, or return items at one of its four Mountain Studio retail locations in Jackson Hole and Teton Village, WY, Park City, UT and Boulder, CO.

Once items are accepted, customers will receive a digital gift card with up to 25 percent of each item’s current retail value, depending on the condition of the item. Gifts cards can be used at Stio.com or any of its Mountain Studio retail locations. Rejected items will either be donated or recycled.

“In 2020, we became Climate Neutral Certified and pledged our commitment to reduce and offset our footprint in future years. The ability to offer a program in which we can keep our garments out of landfills for longer, is another step on that journey,” said Stio Founder and CEO, Stephen Sullivan. “Our apparel is built to last and the garments sold through our Stio Second Turn program have many more adventures left in them. We’re proud to give these pieces a new life while preventing unnecessary waste.”

For more program information, go here.