Sports Marketer Iconic tips Their Ultimate Snowsports Lover’s Christmas Shopping List
leading sports marketer Iconic has highlighted their key products for the run into the holiday season. For over 5 years, Iconic Agency has created sports marketing strategies for some of the biggest brands in the world.
Sunglasses – An après ski essential for long lunches in the sunshine
The Summit Sunglasses from dewerstone come with hand-made maple wood frames and their high quality 100% UV protection polarized lenses look after your eyes, reducing glare and fatigue.
Through 1% for the Planet, dewerstone commit 1% of their annual revenue directly to non-profit environmental action groups. All dewerstone’s products are Climate Neutral Certified and for every product they manufacture they plant a tree. The Summit sunglasses are available to buy online at www.dewerstone.com
Beanie – stay warm on and off the slopes
The ‘Strike’ unisex beanie is fleece lined and whether exploring home or overseas, it will keep cold heads warm. As with the sunglasses from dewerstone, through 1% for the Planet, dewerstone commit 1% of their annual revenue directly to non-profit environmental action groups. All dewerstone’s products are Climate Neutral Certified and for every product they manufacture they plant a tree.
The Strike Beanie is available to buy online at www.dewerstone.com
Sun Protection – Pelotan Once a Day SPF30 No Mess
Pelotan is a ‘once-a-day’, water and sweat resistant sun protection brand offering up to eight hours of protection at SPF 30. Now launching to the wintersports market for the winter season 2021-22, Pelotan is currently the official sun protection supplier of British Triathlon and British Cycling.
Pelotan is an alcohol-based product which is a no-mess, clear, quickly absorbed, lightweight and breathable – no more having to remove ski gloves to apply sun protection - get a full day on the slopes without risking skin damage. Pelotan is available online at www.pelotan.cc
Level Gloves - Off Piste & Iris Leather Ski Gloves
These All-Mountain leather, short cuff gloves are a favourite for their styling and warmth, Thermoplus 4000 (down to -22°C) and Primaloft® insulation. Men Off Piste . The women’s Iris is a super soft leather which is elegant and sporty at the same time, with Primaloft padding and membrane. Women’s Iris More info at Volkl.com and available across the UK at all good ski shops. Levelgloves.com
Ski Boots –Dalbello Quantum – new and lightweight
What every skier needs - light weight, smooth walking, and maximum downhill performance, ideal for ski touring and on the piste skiing.
For the first time in ski boot manufacturing, this ski boot has been created using a bonded shell with two separate halves fused together using a special vibration process developed originally for heart valves and later in the monocoque of Formula One chassis. This allows the ski boot to be much lighter but without losing the power and control. More info at Dalbello.it and available across the UK at all specialist ski shops.
Skis -Volkl Mantra M6 – New tailored frame and tip for better precision and performance
The Mantra is a popular and well-established icon within Völkl’s All Mountain Freeride series – it is known for providing
reliable performance in a staggering variety of snow conditions; 100% made in Germany, minimising the environmental impact of ski manufacturing. The new models offer more stability, liveliness, manoeuvrability and best of all greater versatility, mainly achieved due to two of the latest innovations from Völkl: Tailored Titanal Frame and Tailored Carbon Tips; the amount of titanal, and its corresponding damping and torsional flex, is tailored to the skier’s height and weight via the length of the ski – in the longer lengths there is more metal, increasing torsional stiffness, power transmission and damping for larger, heavier skiers. The shorter the length, the less titanal is used, making the ski softer and more manoeuvrable so that smaller and lighter skiers can take full advantage of the added performance.
The Tailored Carbon Tips feature custom-inlaid directional stringers, rather than a uniform carbon sheet, to reinforce the torsional stiffness of the ski at the forward contact point. As a result, the shovel responds precisely and directly when entering the turn, supporting a quick, reliable reaction from the ski, especially on hard snow. As the skier moves through the turn, the torsional stiffness of the forebody of the ski immediately transitions to a softer flex, ensuring a smooth flow through the turn and an incredibly playful ride quality. More info at Volkl.com and available across the UK at all good ski shops.
