RECCO Hires New Area Sales Manager

RECCO AB has hired Alexandra Löfvander as new Area Sales Manager. The recruitment is an important step in the growth and expansion of RECCO’s global rescue ecosystem and the ongoing development of year-round outdoor search and rescue solutions.

Alexandra Löfvander most recently comes from Öhlins Racing where she served as Global Key Account Manager for business unit Mountainbike. With a background and personal interest in biking, it adds another value to her role within the outdoor industry and community.Alexandra will join RECCO’s Stockholm team in October 2021.

“Alexandra understands the outdoor community and has extensive experience in sales and account management within the industry and will add a new approach to our offering with her background. She possesses the experience and personal qualities we have been looking for to strengthen our sales team and offering to our customers. Especially as we move towards RECCO as an all-year search and rescue system” says Fredrik Steinwall, CEO at RECCO.

The RECCO rescue system is used by more than 900 rescue organizations, mountain rescue teams, ski resorts and helicopter bases around the world to locate victims in avalanches. Since 2015, RECCO also started the expansion of the system to become an all-year search and rescue system for the outdoors. RECCO AB was founded by Magnus Granhed in 1983 and is headquartered in Lidingö outside of Stockholm, Sweden.