76 Brands Confirmed For Shops 1st Try 2022

With a massive brand line-up of 76 brands available for checking out and testing, SHOPS 1st TRY remains the most important snowboarding b2b gathering in Europe.

The online registration for retailers will open on November 03, 8:00 p.m. on www.shops-1st-try.com.

Shops will receive their printed invitation with a personal registration code within the next days. As always, you will receive an invitation card to SHOPS 1ST TRY by snail mail shortly before the registration starts, which will contain your individual code needed to register.  If you did not receive it, organisers recommend contacing a sales agent you trust know. He will organise the code for you! They recommend you register as soon as possible as the free packages are limited to 200 shops. In case of Covid travel restrictions, a retailer can always cancel without any cancellation fee.

After a lot of shops went through hell during the last two seasons, the industry is sending a strong signal to all retailers that they are hungry to meet them again in Alpbach!

“The demo area is fully booked. We now cannot accept late registration from brands who have not already confirmed their attendance, even though we expanded the outdoor area due to a change in the whole concept of the event.” stated Muck Müller from Munchie Konsilium, the organising agency of SHOPS 1st TRY.

The change is the launch of the new “AfterShred Gathering“ on Sunday and Monday right after testing ends. Retailers and industry representatives are invited to stay in the demo area and in the covered Aftershred area. Drinks, snacks, fire pits and the finest DJ sounds will ensure that everyone can continue to have quality time with like minded people and talk shop. The Aftershred Gathering will replace the indoor event that usually takes place in Alpbach’s congress centre. This definitely makes sense as indoor activities might still have more complicated Covid regulations than meetings outdoors.

Of course the organisers will stick to Covid measures applying to wintersport resorts and outdoor events at the time of the event (January 30 to February 01, 2022) in Austria. The organiser will communicate all applicable regulations to the registered participants before the event.

Brand lineup SHOPS 1st TRY 2022 (in alphabetical order): Academy, Airblaster, Amplid, Amplifi, Anon, Aphex, Arbor, Äsmo, Bataleon, Bent Metal, Bern, Billabong, boa technology, Borealis, Brethren, Burton, Canary Cartel, Capita, Clew, Crab Grab, Dakine, DC, Deeluxe, Dragon, Drake, Easy, Eivy, Electric, Elevated, Fix, Flow, Flux, FW, Gnu, Goodboards, Head, Hovland Snowskates, Icetools, Jones, K2, Karakoram, L1 Premium Goods, Lib Tech, Method Mag, Never Summer, Nidecker, Nitro, Northwave, Now, Oakley, O’Neill, Out Of, Pally Hi, Pro-Tec, Rad Air, RedBull Spect Eyewear, Ride Snowboards, Rome SDS, Roxy, Salomon, Slash, Smith, SP, Spark R&D, Stranda, Telos, Templeton, The Bakery, Union, Vans, Vimana, Volcom, VonZipper, Weston, Xion PG, YES.