Black Crows Signs Jim Morrison, No Not That One, It's The Ski Mountaineer.

Black crows, the iconic French ski brand focused on design-driven high performance ski products, is excited to announce the newest athlete, mountaineer and team member, Jim Morrison.

“Morrison is a huge addition to the crows flock and is skiing unimaginable high altitude lines at the top level,” says Tristan Droppert, North American marketing manager. “Jim is in a different dimension. He reinvigorates our commitment to core ski mountaineering and embodies black crows’ ethos, passion for the sport and community.”

Morrison is an industry veteran and iconic ski mountaineer who consistently pushes the boundaries of what is possible on skis. Morrison’s recent big release was a climb to the top of the fourth-highest mountain in the world and a ski down the staggering 7,000-vertical-foot Lhotse Couloir.

The cacophony of what is required to produce an expedition of that caliber is part of the pleasure and thrill for him. The urge is constant—“there is something about setting up to ski a line in the perfect conditions that keeps me going,” says Morrison.

black crows has given Morrison an all access pass to join them on the main stage and are beyond excited about the new partnership.