Backcountry Appoints Vice President Of Owned Brands

Backcountry, the premier specialty retailer of outdoor gear, announces the hiring of Lynsey Lambert as VP of owned brands, effective today. Lambert brings 20 years of experience in product, retail and merchandising, and most recently joins Backcountry from Nike where she spent 12 years in various merchandising leadership roles. Lambert’s hiring demonstrates Backcountry’s investment in fueling its owned brands, which include Backcountry Gear & Apparel, Stoic and Basin + Range.

During Lambert’s time at Nike, she led a number of large global brand merchandising initiatives across various product categories in both footwear and apparel. Lambert excels in transforming consumer insights and trends into actionable strategies to build and grow brands. Prior to Nike, Lambert led merchandising, design and development teams across both men’s and women’s categories for Abercrombie & Fitch Co.

“It is a dream come true to have the opportunity to work with and learn from such a collective of talent, in a place so passionate about the outdoors and adventure,” says Lynsey Lambert, VP of owned brands. “Having the chance to create something that matters to people, that serves people, that gets people re-connected to the outdoors and something bigger than themselves is really special.”

A people-first leader, Lambert is passionate about bringing new insight to leadership and inspiring people to their full potential. She spent the last seven years co-chairing a women’s employee development group at Nike, demonstrating her strong belief in the value of motivating people to believe in themselves and each other. As Backcountry continues to expand its owned brands, the retailer is eager to leverage Lambert’s proven expertise in the active and outdoor space.

“I could not be more thrilled for Lynsey to join Backcountry. Her demonstrated success in data-driven insights, marketing, product creation, merchandising and direct retail will be a huge asset to Backcountry,” says Backcountry chief product officer, Michael Tressler. “Lynsey’s leadership and strength in building brands and teams, paired with her unique point of view on the outdoor and active markets will allow us to accelerate growth across our suite of brands. Lynsey will strengthen our approach to creating compelling gear and apparel centered around performance and style that serve our customer’s needs pre, during, and post their outdoor adventures.”