London Ski And Snowboard Festival Postponed

In news which can probably be filed with reports on the Pope's catholicism and bears relieving themseleves in the woods the London Ski and Snowboard festival has been postponed until 2022.

In a statment they say:

Unfortunately, we will be postponing the London Ski and Snowboard Festival 2021 until 2022. Despite promising commitments from exhibitors and some of the industry’s leading brands, the impact of the extension of covid restrictions and uncertainty surrounding travel over the coming months means we have taken the decision to postpone until October 2022. With a line up already of host Chemmy Alcott, DJ BBQ, Warren Smith, Team GB and more, combined with an alpine street food market, 140ft ski jump, practice slope, alongside some of the biggest names exhibiting including Norway, Tirol, Crystal, Inghams and Planks, 2022 will no doubt be an event to remember.

The festival was intended to fill the gap left by the Telegraph show which was cancelled along with the closure of the company's ski magazine.

Greg Lawson, CEO of Smart Group commented ‘No one would have been prouder to have held the festival this October than me, but regrettably due to the continued uncertainty especially around travel restrictions that has been felt by many of our international exhibitors, we have sought their advice and believe the best decision is to postpone. We are grateful for the support of our partners in making this decision, and are energised to deliver an even better festival in 2022.’

Trevor De Villiers, CEO of Norway – Home of Skiing, an early supporter of the festival comments, ‘As a very passionate member of the ski festival, I am in total agreement of this postponement. Following the governments further delay to the so-called freedom, it’s clear that no business within the travel industry at this stage has the confidence in spending vast sums of money towards the short-term future. We can only commit to any major financial projects once we are guaranteed they can actually take place. My support further goes to Smart as festival organiser, who cannot be expected to outlay vast sums of money in the hope that the event is able to take place. Delaying this show until next year, gives us all a good opportunity to take stock and join forces again in 2022 – Norway will 100% be participating in this critical industry event.’

The festival seems to be pitched at two distinct demographics with two ticket options:

• The day session, 'Avant', from 11 AM - 5 PM,described as a  fun day out for families, friends, and Winter sports enthusiasts to immerse themselves in the snow sports lifestyle. or
• An evening session, 'Après', from 5 PM - 10:30 PM,>As the park lights up some serious après-ski begins, with non-stop drinks, delicious street food, live music,.Après DJs, with banging sets and stunning entertainment acts.

With a line up already of host Chemmy Alcott, DJ BBQ, Warren Smith, Team GB and more, combined with an alpine street food market, 140ft ski jump, practice slope, alongside some of the biggest names exhibiting including Norway, Tirol, Crystal, Inghams and Planks, 2022 will no doubt be an event to remember.