Lake Tahoe Visitors Authority Appoints The Pilgrim Group For UK & Ireland Agency Representation

The Pilgrim Group has been appointed by Lake Tahoe Visitors Authority (LTVA) as its new UK & Ireland retained marketing and representation agency specialising in travel trade and public relations. The Pilgrim Group was selected after a competitive pitch process and will work closely with LTVA to strategically and effectively position the destination in this key market.

The Pilgrim Group is a marketing and representation agency offering bespoke strategies and solutions to the tourism industry for source markets including Canada, United Kingdom and Ireland. With years of experience in travel trade, aviation and public relations, the Pilgrim Group provides representation and marketing strategies that deliver effective, targeted activity and campaigns designed specifically for each client, focusing on the unique features and attractions of that destination, while always maximising ROI. 

The primary aim of this new representation is to increase visitation and create destination awareness of South Lake Tahoe. Through targeted activity, The Pilgrim Group will focus on positioning South Lake Tahoe as a primary year-round holiday choice for UK & Ireland consumers as well as showcasing the destination in the eye of the UK & Irish media, across online and print publications. Focusing on the destination’s strengths such as Nature, Winter Sports, Road Trips and Luxury, The Pilgrim Group will engage with key agents, tour operators and media via various training and strategic outreach initiatives. 

“The Pilgrim Group is delighted to win this new account and work with Lake Tahoe Visitors Authority", said James Mead, founder and managing director. “Our team brings a wealth of knowledge and passion for California and South Lake Tahoe to the account, and we look forward to inspiring travellers to plan their next holiday to this wonderfully diverse destination. As international travel returns, we are ready to help the tourism sector thrive.” 

Visit www.ltva.org for further details.