Hoka Becomes Official Partner Of The Kat100 Miles

This year the KAT100 Miles will take place for the second time - Austria's longest Ultra Trail. A tribute to the passion for running and for nature - the route takes the participants over the most beautiful and challenging peaks of the Kitzbühel Alps.

After the extremely successful premiere of the event two years ago, the second edition of the KAT100 Miles will follow from August 5th to 7th with start and finish in PillerseeTal . The ultra trail running brand HOKA ONE ONE®, which will appear as a new sponsor this year, was also won over for the popular event.

"We are delighted to be partnering with the KAT 100, the longest Ultra Trail run in Austria . The race coincides with the launch of the ZINAL - a super light and responsive trail shoe that enables runners to attack grippy terrain and ' 'We look forward to seeing some of our HOKA team athletes at the start line this summer and hope to improve the participants' experience along the race, "said Antoine Berthoud, HOKA EMEA Events Manager.

This year, the KAT100 Miles, which covers 173.9 kilometers and 9,996 meters in altitude , will be held as the Austrian championship and as a qualification run for the Ultra Trail du Mont Blanc (UTMB) - the most famous ultra in the world. More than 500 participants have already registered and there should be even more in the future, according to organizer Thomas Bosnjak: "With the support of HOKA we want to make the KAT100 Miles one of the best ultra-trail events in Europe.

The kick-off event in 2019 was a complete success for the PillerseeTal. Many athletes came with their families or partners to explore the region and the trails - which boosted tourism in the region. Tourism Managing Director Armin Kuen is enthusiastic about the new partnership: "HOKA is an incredibly valuable partner for the run. HOKA also has a huge network that ensures an even greater range of the KAT100 Miles run and thus also of the PillerseeTal", so Kuen.

In addition to the KAT100 Miles, a wide variety of routes are available this year, ranging from eight kilometers for beginners to the KAT100 Endurance Trail with 91.5 kilometers. There is also a team competition with the KAT100 Ekiden Trail . The registration has been open since January and the demand is already high, as project manager Angelika Hronek confirms: “Thanks to the easing measures, we already have more registrations than two years ago.

They ook forward to an international field of participants and of course numerous Austrian trail runners . July the KAT100 trail running camp . Exciting and informative lectures, joint running training and helpful tips on equipment are on the program. All information about the KAT100 Miles and the trail running camp can be found at www.kat100.at .