Comcast Continues Multi-Year Partnership With U.S. Ski & Snowboard Through 2023
Comcast has announced that it will continue to be the official cable television and communications partner of U.S. Ski & Snowboard through 2023. As part of the renewed, multi-year commitment, Comcast will support America’s Olympic skiers and snowboarders through a robust domestic events program, enabling U.S. Ski & Snowboard athletes stay at the top of their game with opportunities to compete on home snow at world-class venues.
The partnership will feature the Xfinity brand as the title sponsor of the formidable Xfinity Birds of Prey men’s alpine ski racing events at Beaver Creek, Colo. The Birds of Prey track has been a favorite stop on the FIS World Cup tour for two decades and features downhill, super G and giant slalom races during the first week of December. Comcast will be heavily involved with the Visa Big Air series, of which it was a founding member, the Land Rover U.S. Grand Prix series and the Homelight Killington Cup. Through these events, Comcast will have a direct impact on athletes’ Olympic qualification process during the 2021-22 season.
U.S. Ski & Snowboard athletes will don the Xfinity brand on their uniforms, representing the partnership in global broadcast coverage. In addition, fans at home across the country will be able to watch their favorite athletes from the comfort of their own home through extensive programming in coordination with NBC Sports television and streaming platforms.
Comcast is also renewing their commitment to athletes with ancillary sponsorship opportunities around the Beijing Olympic Winter Games with some of U.S. Ski & Snowboard’s most prominent figures and rising stars.
"Our continued partnership with Comcast reflects the reputation our athletes and events held domestically and in markets across the world with global broadcast coverage,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Communication is more important now than it has ever been and we are thrilled to be working with such a prominent partner in that space. Comcast’s strategic approach in supporting our athletes and the events in which they compete demonstrates a comprehensive, continued commitment to our organization and our athletes. We are proud to keep Comcast in the U.S. Ski & Snowboard family.”
“We are proud to extend this partnership and continue to support Team USA and the incredible U.S. Ski & Snowboard athletes,” said Matt Lederer, Vice President, Branded Partnerships at Comcast. “U.S Ski & Snowboard plays an integral role in growing the sport and helping athletes of all levels realize their dreams, and we feel privileged to continue to be part of that journey.”
The action begins for the U.S. Ski & Snowboard athletes at the upcoming 2021 Intermountain Healthcare Freestyle International FIS Ski World Cup at Deer Valley Resort. The Feb. 6 Aerials event marks the first domestic Olympic qualifier for U.S. Ski & Snowboard athletes. Fans can catch all of the high-flying excitement on NBC, NBCSN, The Olympic Channel: Home of Team USA and Peacock Premium.
