Ticketcorner And Swiss Mountain Lifts Starting The Winter Season With Positive Signs

The anticipation for the new ski season is great. Last week, Ticketcorner's successful season kick-off proved this. Together with the measures already taken by the mountain railways and authorities, this makes the industry cautiously optimistic about the season. Serge Grand, Director Ski at Ticketcorner: “The successful start of sales shows positive consumer sentiment. Despite the current tense situation, people do not want to forego outdoor activities and are looking forward to winter. "

Digitization and dynamic pricing continue to advance

Digitization progressed at an even faster pace during the Covid-19 pandemic. So also in ski ticketing. Even more winter sports enthusiasts bought their ski tickets online last season to avoid crowds at the box offices. Digitization has proven to be a beneficial factor in compliance with the protective measures and also facilitated easy access to ski tickets. A further boost to digitization can be expected for the coming winter season. Dynamic pricing should also benefit from this. Another well-known ski area, the Lauchernalp Bergbahnen, has decided to switch to dynamic prices. Karl Roth, company director of Lauchernalp Bergbahnen AG: «Thanks to dynamic pricing, we get more planning security and optimize the utilization of the slopes, in order to remain successful in the long term. We know from other ski areas that guests quickly get used to the new system and make use of the possible price advantages. " In addition to the Lauchernalp as a new dynamic pricing customer, Ticketcorner is pleased to be able to count Bergün, Bosco-Gurin and Eischoll as new customers.

Customer-friendly ski webshop from Ticketcorner

With over 200,000 Skierdays sold during the past winter season, the Ticketcorner Ski Webshop is the largest online sales channel for ski tickets in Switzerland. Now the platform has been further improved and revised. Serge Grand said: “With the comprehensive update, the ski resorts will have an even better platform to implement their digitization strategy.

The skiers can get to the slopes even faster and, above all, without having to queue at the ticket office. " The webshop offers customers optimized user-friendliness and higher performance. In addition, the display on mobile devices and the booking process have been made even simpler and more targeted in order to achieve the best possible conversion for the ski areas.