Sweet Protection Named Official Year-Round Helmet & Eyewear Partner For Jackson Hole Mountain Resort.

The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort. The Rocky Mountain resort has served as a premier North American mountain destination for nearly 60 years.

Founded in 1965 and located in Wyoming’s Teton Range of the Rocky Mountains, Jackson Hole Mountain Resort is widely considered one of the top mountain resorts in North America. No other resort or mountain town has had its identity emulated, duplicated and spoke of around the world like Jackson Hole Mountain Resort. Jackson Hole is the pinnacle of ski/snowboard- and mountain culture in North America.

Jackson Hole Mountain Resort (JHMR) is located in Teton Village, Wyo. 19 kilometers northwest of the town of Jackson on Highway 390 via Highway 22. Jackson Hole Mountain offers 10 square kilometers of in-bounds terrain on two mountains, Après Vous and Rendezvous. The iconic resort offers a solid 1262- meter vertical drop. Jackson Hole Mountain Resort has averaged 13,5 meter of snow per year over the past five years during the season.

– “Innovation and protection are core to JHMR”, Says Jess McMillan, Senior Events and Partnership Manager at Jackson Hole Mountain Resort. “The new partnership with Sweet Protection represents both opportunities as we recognize the potential to collaborate on innovative protective products for staff, resort guests while offering solutions for future innovations at North America’s big mountain testing grounds.”

The announcement marks the first such partnership with any resort for Sweet Protection, the multi-award-winning premium Norwegian outdoor brand which has long boasted deep roots in the mountain safety industry and a reputation as a leader in technical innovation. The multi-year partnership covers the fall/winter 2021-22 season and will run until October 2023.

– “On behalf of the Sweet Protection family I’m extremely happy to sign this partnership. The North American markets are important to us, and this partnership is part of a bigger plan for the future. Jackson Hole is one of the greatest ski/snowboard resorts in the world, and the combination of ideal weather conditions and the resort’s incredible on-mountain staff gives us a tremendous opportunity to test the products we’ve been developing and perfecting for years. From Trysil, Norway to Jackson Hole, Wyoming, I’m excited to build on this partnership in the years to come,” says Atle Enberget, Director of Sales and Marketing for Sweet Protection.