Stop The Presses - Seventh Generation Professional Named Official Front Of House Cleaner & Disinfectant For Aspen Skiing Company
Well here at SIN our hearts were in our mouths, they skipped a beat when we heard that Seventh Generation, a leading household, personal care and commercial cleaning products company and pioneer in the environmentally conscious products space, today announced a five-year partnership with Aspen Skiing Company (ASC), a four-mountain winter and summer destination in Colorado.
Today’s travelers prioritize hygiene across the entire experience and ASC recognizes the heightened importance of trust in cleanliness at all of its properties. This is why ASC has chosen Seventh Generation Professional as the Official Front of House Cleaner and Disinfectant for Aspen Skiing Company’s four ski areas: Aspen Mountain, Aspen Highlands, Buttermilk and Snowmass, as well as the company’s four hotel properties, The Little Nell, Limelight Hotel Aspen, Limelight Hotel Snowmass and Limelight Hotel Ketchum, through 2025.
“Seventh Generation is dedicated to a cleaner clean whether it be at home or on the slopes. We’re pleased to partner with an organization that is so aligned with our sustainability mission,” said Stefan Bachofen, Brand Manager of Seventh Generation Professional. “We’re not only excited to provide Aspen’s ski communities, employees and guests the level of assurance today’s landscape requires, but to do so with sustainable products to continue to drive Aspen Skiing Company’s and Seventh Generation’s joint mission to protect our planet for generations to come.”
Cleanliness is crucial to the health and well-being of guests at Aspen Skiing Company properties. Offering a clean without compromise, Seventh Generation Professional Disinfecting Cleaners, Wipes and Sprays with CleanWell® INSIDE kill 99.9% of household germs botanically, including cold and flu viruses (refer to product label for details) and are included on EPA’s List of disinfectants for use against Coronavirus (COVID-19 virus). In addition, in partnership Aspen and Seventh Generation demonstrate the value of those working in commercial cleaning, Seventh Generation’s professional line does not expose these professionals to the harsh cleaning products frequently found in the commercial cleaning industry.
“Seventh Generation is a legendary company. We’re thrilled to partner with them not just because their products are designed with the wellbeing of people and the environment in mind, but because their worldview and approach to change aligns with ours,” says Auden Schendler, SVP of Sustainability and Community Engagement, Aspen Skiing Company.
Today’s businesses not only have an economic responsibility but must act as agents of positive social and environmental change. Thankfully, the hospitality industry is increasingly becoming committed to the environment. Likeminded partners Seventh Generation and Aspen Skiing Company have been geared toward driving a positive impact on the health of the planet since their inception, making them a perfect match. Together, these organizations will work together to demonstrate much-needed industry change and advocate for climate justice and equity for the next seven generations.
