SIGB Launches Campaign - The Mountains Are Calling

Snowsport Industries of Great Britain are very excited to announce their latest campaign “The Mountains Are Calling”.

With the first full snow season for 2 years just around the corner, SIGB have developed a marketing campaign to excite and inspire all skiers and snowboarders to book holidays, invest in new equipment and embrace the mountains like never before.

Utilising content from the SIGB members, including brands and retailers, the short, impactful videos have been created to deliver a social media message that is powerful, emotive and highlights the shared love of the mountains that we all have.

Sonia Prior, co-President of SIGB says“In anticipation of the winter season ahead, I’m delighted to hear that retail sales have got off to a steady start, comparable with 2019. To support the industry and excite our skiers, the campaign is to remind us all of the fun and exhilaration of spending time with family and friends in the mountains, a truly awesome environment.”

There are 4 separate videos, 2 of 30 secs and 2 of 60 secs.