Freeskier Sam Favret Signs With Black Crows As A New Ambassador
Black crows, the iconic French ski brand focused on design-driven high performance ski products and apparel, is excited to announce freeskier Sam Favret as a new brand ambassador and member of the team.
“I’m extremely proud to announce my new collaboration with black crows, and I’ve had a feeling for a long time that one day I’d be part of the squadron, joining long-time friends and mountain partners,” says Favret. “black crows is a brand I’ve watched grow tremendously over the past 15 years and for which I have always had a lot of respect. Today, as an athlete and future mountain guide, this collaboration has genuine meaning both in the shared passion for skiing and in the desire to keep evolving while staying true to our Chamonix roots. I’m looking forward to the many great projects that will come to fruition from this partnership and the stories and experiences that will be created together.”
Favret is an authentic Chamonix native who was attracted to freestyle and big mountain skiing from inception. He started his career at the Chamonix ski club but quickly swapped styles for a long foray into the freesking circuit, with a world cup to his credit. Favret combines freeride and freestyle skiing and has many accolades including winning the Redbull Linecatcher in 2013 and the Swatch Skiers Cup in 2015.
As an actor and producer from an early age, Favret has made and been featured in a plethora of ski movies. Whether flying drones (Natural Mystic in 2019 or Flow in 2021), in the ice (Ice Call in 2014) or on the steep slopes of Chamonix, Alaska or Pakistan (Waking Dream, Hunza, Backyards Project), Favret has traveled the world and skied some of the gnarliest peaks around.
Favret is at home with the black crows squadron and his lifelong companions in Chamonix. He is looking forward to working with a brand that vibrates with the same rock his body is made of, which gave him his nickname and of which Flo Bastien, black crows sports marketing manager says, “if you throw him hard enough, he can hurt the ground”.
