Hest Pledges To Protect Our Winters

HEST, the designer of premium products built to make the great outdoors even greater and known for its original, award-winning Sleep System, is proud to announce its brand alliance partnership with Protect Our Winters (POW), a passionate community of enthusiasts, professional athletes and industry brands uniting the outdoor community to address climate change.

“HEST revels in the idea of enabling more people to get outdoors and enjoy all that they have to offer, especially after a good night’s sleep,” said HEST founder, Aaron Ambuske. “The outdoors and the adventure they offer inspires our everyday lives. This is why we teamed up to support the good people and causes at Protect Our Winters. As ski industry vets and ski bums at heart, we know POW transcends snowy winters: it is about helping and protecting the places and lifestyles we love from climate change. POW is a community of athletes, scientists, creatives, and business leaders we stand behind who are advancing non-partisan policies that protect our world today and for future generations.” 

Founded in 2007 by professional snowboarder Jeremy Jones, POW is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations.

HEST was founded in 2019 by longtime outdoor industry product engineer Aaron Ambuske who was looking for a better night’s sleep when spending nights outdoors. Previously, Ambuske spent 18 years designing skis at K2, introducing innovations that still shape the ski world today. 

“This is a first step, and we will continue to find ways to partner with like-minded companies, initiatives and individuals that share our interests in protecting the outdoors we find joy in year-round,” continued Ambuske.